Having been recently laughed at by a fellow PPC manager when he found out the budgets we work with I decided I’d write down some of the things that the little voice in my head is telling me.

Small Budget Pay Per Click Management and Google

We have had to diligently “bug” Google to give us some of the support features it reserves for advertisers who spend $200 per day. As a company, Marty and I have fell into the ppc management for small business arena…by choice and by virtue of our model. We love dealing with the owners and getting to know their businesses as well as we can. This is something a bit more personal than a larger company that can do great keyword statistical research but may not have the ability to spend time on the phone with customers. But we have to remind Google that we still end up spending several tens of thousands of dollars each month with Adwords. If that was rolled into one or two clients we’d have the red carpet treatment, but since it’s parsed out amongst many clients, we’re considered small time.

Read more »