Posts tagged ‘Google Adwords’

Today I began to think about the phrase “a/b testing”.  I know that split testing is most commonly used by PPC managers as a selling point for their services.  But in reality you could be a/b testing landing pages, ads, and even duplicate keywords amongst several campaigns.  I wonder how often a client hears that from their managers. Read more »

I found myself at a loss of something to talk about this week but then inspiration came as a client called in to talk about his account.  He wanted to talk to us about re-working his campaigns to include areas in North Carolina.  His small business is expanding to that area and he wanted to use pay per click as one engine to drive customers to his site.

It seems to me that over the past several months a majority of our sales leads and new clients hail from one of the following areas: Virginia/DC/Baltimore, North Carolina & South Carolina, Florida, and California.  Although being Californians focusing on this region a bit more may skew the results a bit. Read more »

Google Adwords just added a status in the Keywords tab called “Low share of voice”. This is in the same place where you would be told if your keyword was “below the minimum first page bid” or “low search volume”.   What exactly does this mean?

Currently, you can run a report in Adwords to find out some pretty valuable information.  Share of Impression a.k.a. Share of voice. What does that mean?  Let’s look at this example:

• Campaign is set to California only
• Keywords include dark red widget, red widget, and burgundy widget
• Today, there were 5,000 searches for any of those keywords or broad variations of those keywords.
• Your campaign had 1,000 impressions and 50 clicks.

Calculations:

• Click-through-rate = 50 clicks / 1,000 impressions = 5%
• Share of Impressions (Share of voice) = 1,000 impressions / 5,000 searches = 20%

OK…. why do we really want to know the share of voice?  Well, it’s the possible searches that you did not qualify for.  You may have been restricted by your budget, quality score (rank), or by exact match.  By this calculation we know that there were 4,000 possible customers that didn’t see our ad.

Read more »

Ever see these links when you do a search. We all want our websites to show in the first page of all search results. Organic and Paid Search Marketing are both incredible tools used to achieve that.

Advantages of SEM a.k.a. Adwords, search engine marketing, PPC, or paid search

1. Exact local targeting: Limit your time on the phone with bad phone calls from out-of-towners. None of us small business owners have extra time but none of us want to be rude and ask first…. “Where are you located?”
2. #1 on Day 1!: Organic results take months to achieve. If you need immediate results….. SEM pay be your route.
3. More keywords – a successful SEO program will concentrate on a handful of keywords. With SEM you can ad thousands of keyword combinations that make sence to your business.

Marty Yaeger – Adwords Guru (800) 481-3795