JohnSB | February 24, 2010 | 6:51 pm
Having been recently laughed at by a fellow PPC manager when he found out the budgets we work with I decided I’d write down some of the things that the little voice in my head is telling me.
Small Budget Pay Per Click Management and Google
We have had to diligently “bug” Google to give us some of the support features it reserves for advertisers who spend $200 per day. As a company, Marty and I have fell into the ppc management for small business arena…by choice and by virtue of our model. We love dealing with the owners and getting to know their businesses as well as we can. This is something a bit more personal than a larger company that can do great keyword statistical research but may not have the ability to spend time on the phone with customers. But we have to remind Google that we still end up spending several tens of thousands of dollars each month with Adwords. If that was rolled into one or two clients we’d have the red carpet treatment, but since it’s parsed out amongst many clients, we’re considered small time.
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JohnSB | January 11, 2010 | 6:59 pm
Algorithms. Google, Yahoo, Microsoft. They all have their own which are mostly hidden from the general public. Additionally, they are updated consistently to try and ward off those who would use them for spam, etc.
So what makes for successful Adwords Management? What would the client prefer? Is it someone who knows enough about html, programming, and network security to use tricks to gain an advantage? That’d work for some, but it could have repercussions on your overall account, and a legitimate business owner may become blacklisted by the search engines.
I’d submit that successful Adwords Management comes from someone that understands business and marketing in general. It is only because the internet can be so confusing that internet marketing is sometimes pursued by those that are more technically savvy with it than others that have an eye for business and markets. A business should last forever, and so should the marketing strategy. Read more »
I found this incredible code out there from some of us professionals. Have you ever wished you could tell a customer to pay on your site? The problem is that you don’t have one price…. all checkouts force you to set a price ahead of time, i.e. a drop box that has a series of prices, $29.99, $39.99, $49.99. This looks unprofessional and can create huge billing problems. This is the issue!
What if someone just wanted to pay you half today and half next week? Google checkout has a little known code that will allow the user to name the amount they want to pay. Look at this example on my site.
With this box, I can simply send out a bill to a client and have customers pay online without giving me a card. I’ve also used this for customers that needed a project done immeditately.
To find out more…. go to Google Checkout. If you have any questions, feel free to call and chat with me.
Marty Yaeger – Adwords Guru (800) 481-3795
