Posts by author: Marty J. Yaeger

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Google Adwords just added a status in the Keywords tab called “Low share of voice”. This is in the same place where you would be told if your keyword was “below the minimum first page bid” or “low search volume”.   What exactly does this mean?

Currently, you can run a report in Adwords to find out some pretty valuable information.  Share of Impression a.k.a. Share of voice. What does that mean?  Let’s look at this example:

• Campaign is set to California only
• Keywords include dark red widget, red widget, and burgundy widget
• Today, there were 5,000 searches for any of those keywords or broad variations of those keywords.
• Your campaign had 1,000 impressions and 50 clicks.

Calculations:

• Click-through-rate = 50 clicks / 1,000 impressions = 5%
• Share of Impressions (Share of voice) = 1,000 impressions / 5,000 searches = 20%

OK…. why do we really want to know the share of voice?  Well, it’s the possible searches that you did not qualify for.  You may have been restricted by your budget, quality score (rank), or by exact match.  By this calculation we know that there were 4,000 possible customers that didn’t see our ad.

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I don’t want you guys to think I’m picking on GoDaddy.com, they do provide some great services. But if any of you has thought of a great business idea and gone to GoDaddy.com to buy your new URL, you’ve probably found yourself there about 5 hours later banging your head on your computer wondering how Blue14dogbowls.com is taken too!

There is a really cool tool that most of us should start our search at. It’s a little complicated but if you watch the tutorials, then you’ll quickly find that it’s not that complicated at all! The sites name is BustAName.com and I have no affiliation to the site other than I show many of my entrepreneur clients the site in order to ease their frustrating searches.

OK….. so here’s a quick over view: I have a buddy that is starting a permit expediting service so I’ll use that as an example. Here are the steps:

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Ever see these links when you do a search. We all want our websites to show in the first page of all search results. Organic and Paid Search Marketing are both incredible tools used to achieve that.

Advantages of SEM a.k.a. Adwords, search engine marketing, PPC, or paid search

1. Exact local targeting: Limit your time on the phone with bad phone calls from out-of-towners. None of us small business owners have extra time but none of us want to be rude and ask first…. “Where are you located?”
2. #1 on Day 1!: Organic results take months to achieve. If you need immediate results….. SEM pay be your route.
3. More keywords – a successful SEO program will concentrate on a handful of keywords. With SEM you can ad thousands of keyword combinations that make sence to your business.

Marty Yaeger – Adwords Guru (800) 481-3795

I found this incredible code out there from some of us professionals. Have you ever wished you could tell a customer to pay on your site? The problem is that you don’t have one price…. all checkouts force you to set a price ahead of time, i.e. a drop box that has a series of prices, $29.99, $39.99, $49.99. This looks unprofessional and can create huge billing problems. This is the issue!

What if someone just wanted to pay you half today and half next week? Google checkout has a little known code that will allow the user to name the amount they want to pay. Look at this example on my site.

With this box, I can simply send out a bill to a client and have customers pay online without giving me a card. I’ve also used this for customers that needed a project done immeditately.

To find out more…. go to Google Checkout. If you have any questions, feel free to call and chat with me.

Marty Yaeger – Adwords Guru (800) 481-3795